Simple Math:
77% of the U.S. uses the Internet.
http://www.internetworldstats.com/am/us.htm
68% of U.S. households garden.
http://www.reuters.com/article/2011/04/25/us-fitness-gardening-idUSTRE73O30620110425
There’s bound to be A LOT of crossover!
It’s time to pay close attention to this new customer and the gardening tools they use. Besides shovels, wheelbarrows, hoses and trowels, they use an array of devices and digital resources to get the job done. Right now, there are 195 iPhone apps and 52 iPad apps related to gardening and the list grows all the time. As for finding a garden center, a quick search for the term garden center and a Zip code quickly get plenty of results.It’s time to pay close attention to this new customer and the gardening tools they use. Besides shovels, wheelbarrows, hoses and trowels, they use an array of devices and digital resources to get the job done. Right now, there are 195 iPhone apps and 52 iPad apps related to gardening and the list grows all the time. As for finding a garden center, a quick search for the term garden center and a Zip code quickly get plenty of results.
It’s really as simple as that. This new consumer finds most products and services that way. Scanning reviews and checking out the store’s Facebook page are generally part of the process, as well. It’s going to be interesting to watch these gardeners over the next few years as their shopping styles and preferences shape the industry!