Virtually Prepared for Spring

Right now, an entirely new gardener is walking into garden centers across North America. They know a little bit about plants, a lot about the stores they visit and have specific projects in mind. The plant knowledge might have come from family or friends, but some of it was no doubt gleaned from the Internet. They certainly spent a couple minutes online poking through local garden center websites and box store specials before hopping in the car. And they do not see gardening as a hobby – it’s functional, adding visual impact and value to their home landscape, balcony, patio, deck, etc, etc.

Simple Math:

77% of the U.S. uses the Internet.
http://www.internetworldstats.com/am/us.htm

68% of U.S. households garden.
http://www.reuters.com/article/2011/04/25/us-fitness-gardening-idUSTRE73O30620110425



There’s bound to be A LOT of crossover!

It’s time to pay close attention to this new customer and the gardening tools they use. Besides shovels, wheelbarrows, hoses and trowels, they use an array of devices and digital resources to get the job done. Right now, there are 195 iPhone apps and 52 iPad apps related to gardening and the list grows all the time. As for finding a garden center, a quick search for the term garden center and a Zip code quickly get plenty of results.It’s time to pay close attention to this new customer and the gardening tools they use. Besides shovels, wheelbarrows, hoses and trowels, they use an array of devices and digital resources to get the job done. Right now, there are 195 iPhone apps and 52 iPad apps related to gardening and the list grows all the time. As for finding a garden center, a quick search for the term garden center and a Zip code quickly get plenty of results.

It’s really as simple as that. This new consumer finds most products and services that way. Scanning reviews and checking out the store’s Facebook page are generally part of the process, as well. It’s going to be interesting to watch these gardeners over the next few years as their shopping styles and preferences shape the industry!

You're invited!

Customer Day 2011 is shaping up to be a cool event, complete with tours of our new Premier Seed Lab set to open soon. Plans are underway for an action-packed day showcasing the best new varieties from dozens of breeders around the world. Starting bright and early, come see The Gardens at Ball in full bloom, as well as specialty combinations, sun container trials, row trials, perennials ornamentals and more.

In addition to cutting-edge plants, participate in thought-provoking discussions with industry speakers and tour the new Premier Seed Lab to see the latest technology making the seeds you use even better. All of this and a great opportunity to network with peers, old and new friends and experts from Ball Horticultural.

Save the date and make plans to attend Ball Seed Customer Day 2011 - July 29.

Spring Trials 2011

MixMaster Orange Blush

Plentifall Trails and Winters Over

Plentifall Trails